Video for IDLES' new single 'Model Village' directed by Michel Gondry

The typically playful and painstaking video adds the Bristol band to the French director's peerless canon, and ramps up anticipation further for their impending third album.
Posted: 11 August 2020 Words: Tom Curtis-Horsfall

Bristol punks IDLES can now consider the likes of Daft Punk, Radiohead, and The White Stripes as counterparts of sorts, given that visionary French auteur Michel Gondry has directed the video for their new single 'Model Village'.

Painstakingly pieced together over a series of weeks with the help of co-director and brother Oliver, Gondry's playful combination of hand drawn characters and world-building amplify the track's wry, frustrated depiction of small-town mentality.

Frontman Joe Talbot says of the track and accompanying video: โ€œI hated growing up in a city that was really a town that was really a fishbowl. I left as soon as I could, only to realise the fishbowl didn't exist...just the fish, and they're everywhere. Michelโ€™s work is handmade and it's human and that's something that our society pushes against: you need to be perfect. But actually, vulnerability and naivety are strengths. To be vulnerable and to be naive is to have empathy. It liberates you and it also liberates your audience. That's something that I hope that IDLES can do, and that Gondry's been doing for years.โ€

Alongside the unique video is the announcement that IDLES will perform three livestreamed shows at Abbey Road in support of impending third album Ultra Mono, each with their own individually curated setlists.

Step inside Michel Gondry's video for 'Model Village' below:

Ultra Mono is out via Partisan Records on 25th September.

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