IDLES' new video for 'REIGNS' holds a mirror up to the voyeuristic middle-classes - watch here
The Bristol band's 6th video released from last year's album Ultra Mono pokes fun at the middle-class and their creature comforts, Attenborough style.
Posted: 12 January 2021
Words: Tom Curtis-Horsfall
The success of IDLES' 2020 album Ultra Mono is self-evident now, and the Bristol post-punks intend to hammer their liberal point home with their 6th video for single 'REIGNS'.
Stock footage of the comfortable, sterile middle-classes enjoying the hunt of the physical, natural world from the safety of their front rooms holds a mirror to IDLES' own voyeuristic tendencies.
Given the flack they've had about class tourism from the likes of Sleaford Mods and Fat White Family, it's a fairly funny poke at themselves.
Check out the video below:
Ultra Mono is out now via Partisan Records.